We were at Cathay Cineleisure yesterday when we saw a long long queue. Being natural Singaporean, we decided to check it out.
So, there was a marketing gimmick going on. In conjunction with the release of the Thai horror film "The Coffin", the organisers are getting people to step into a coffin for 3 seconds, have a taste of laying inside one (while alive) and strike a pose to win a pair of movie tickets.
It's spooky to imagine that this is an actual Thai ritual that is getting popular in Thailand to get rid of bad luck and prolong life!
The tickets (cinema tickets for the premier gala and toto tickets for good luck) will be given to the first 100 couragous person who dared to take up the challenge and the selected 'one' with the best pose will walk away with $500 worth of DVDs from Scoporio East!
I thought it was quite fun and took a queue number... No. 83 (Pic above) but decided to back out. :P
Anyways, here's some pictures for viewing. We have:
People who brought along their props with them into the coffin - book, shades, bag and cash... Hmm, I remembered one brought her Coca Cola into the coffin...
People who just laid there (boring)
People who did a flip in the coffin & turned their backs
People who don't know what pose to strike
Other poses
Hmm, if I were in there, I would probably bring out my signature "V". Hehe... :D
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Unusual Movie Gimmick
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